Tuesday, May 29, 2012
Why the move? After being around for a couple years, we thought the phrase “small business” didn’t quite capture everything we were trying to say. It’s really about bringing you the stories, best practices and updates that can help you make the web work for business — large and small. Read the full announcement here, and be sure to update your bookmarks and subscribe to the new blog for updates.
Posted by Vicky Tait, Google and Your Business Blog Team
Friday, May 25, 2012
Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.
In our latest Help Desk Hangout On Air, Google Earth experts +Dan Cohen and +Alex Kain taught us how your business can use Earth Pro to help you visualize your company’s data. Missed it? You can watch the full hour-long Hangout on the Google Business YouTube channel (look for the minute-by-minute breakdown in the description so you can easily skip around):
What is Google Earth?
Google Earth’s client software that's used primarily as a visualization tool. You may have even used it once or twice to swoop in to the globe and check out your house! And Earth Pro is a professional product with a few additional features you can use, which we dive deeper into during the Hangout.
What are some features of Earth Pro that can help my business?
A ton! Let’s break this down into the highlights:
- Advanced measuring tools: Quickly and easily measure and stylize complex polygons. Property developers and building designers can quickly estimate the area and perimeter of a property. Afterward, they can quickly stylize the polygon so it’s easily seen on their map.
- Save premium imagery: Save premium images of the maps you create in Earth Pro for inclusion in your business materials. Save a premium image of all your customer locations to share with your investors.
- Bulk data import: Import and stylize CSV files (with address or lat/long data), GIS shapefiles, or GPS data to include in the maps you create. Real estate agents quickly upload and locate all the properties in their portfolios by importing CSV files containing the addresses of their properties.
- U.S. premium data layers: Take advantage of the robust U.S. Demographic, Parcel and Traffic Count data layers that are a part of the Earth Pro package. Architects fly to the location of their next project, use the parcel data layer to find the parcel number, and use the parcel number to find the zoning restrictions for the property they’ll be working on.
- Movie Maker: Quickly and easily create high-definition movies. Nature touring companies create high-definition videos using Earth Pro that take you along the path of their tours.
Do I have to commit to buying Earth Pro upfront?
Nope — just sign up for a free seven-day trial to see how you like it.
To learn more about how to get started with Google Earth Pro, check out our overview site (FAQs, customer stories, and more!). And remember to tune in to the live stream of our next Hangout at 11 a.m. PT Wednesday May 30 when we teach you more about AdWords.
Posted by Vanessa Schneider, Google Places community manager
Tuesday, May 22, 2012
With so much advice about what businesses should be doing online and not always enough time to sort through it all, sometimes the most useful thing is to hear from someone that’s doing it right.
Recently in Detroit, Accelerate with Google was proud to take the stage with several local small business leaders for a panel discussion on growing businesses and relationships online. Joined by 80 other Detroit-area businesses at the Michigan Minority Procurement Conference, the panelists shared stories of their successes and challenges forming relationships in the digital age.
Google has worked with these businesses to help them grow their presence online, and they’ve really embraced a digital-first strategy to finding new customers. Here are some of their tips:
Amy Courter, Chief Information Officer, VisionIT
“A good starting point is to first define and align your strategy for being online. Determine your goals, audience, message and interaction. For VisionIT, our roots were in web development and part of this industry requires us to continually evaluate our online presence. The new age of marketing is about building brand, interest and awareness through customer loyalty and adding value for the consumer. As traditional models lose their efficacy, and inbound marketing gains popularity, we learn that it’s more important to earn people’s interest, instead of buying and forcing it.”
Leah Fairman, Director of Sales, Corporate Snobs
“Having an online presence has opened many doors for our company. We have been able to capture a particular market share in our business that our local competitors haven't due to a lack of their online presence. Getting noticed when your customers are looking for your products and services speaks volumes for your company. It sends the message that you are serious about your business, trustworthy and in tune with current technology. This makes you a serious player in your industry.”
Linzie Venegas, Chief Marketing Officer, Ideal Shield
“The most important thing that I have learned since I have moved to online space is that you must put someone in charge; this person must continuously evaluate your website as well as website presence. I have also learned that it is important to adapt to new technology. For instance, we are looking to move to Google Apps for Business, and this will save our company money and allow our IT people to work more efficiently.”
Later this week, another group of entrepreneurs we admire – some of the startup founders from the NewMe Accelerator – will sit down at Black Enterprise Entrepreneurs Conference and share their wisdom on growing their internet businesses. Google will also be there to share classroom-style workshops staffed by our team on how to grow and promote your business online, and mastering search engine strategies. The Entrepreneurs Conference has been a great venue every year for entrepreneurs to network and find successful strategies for growth, and we are looking forward to meeting some of you there!
Posted by Chris Genteel, Business Development Manager - Global Diversity
Monday, May 21, 2012
As more and more customers are searching for products and services online, it’s important for businesses to have an established presence on the Internet. We’ve heard a lot of business owners say they’d like to learn how to do this, so we are excited to announce Webmaster Academy. Webmaster Academy will walk you through the information you need to get your site up and running with Google in easy to understand steps.
For example, the Academy has information about how Google Search works and how to create a great website for your users, along with information on how to use great (and free!) diagnostic tools such as Webmaster Tools. It’s divided up into easy, short lessons so you can track your progress. At the end of every lesson you’ll be one step closer to having a great website.
Stay tuned here for upcoming posts from the Webmaster Academy, including topics like:
- An explanation of how Google Search works (get a sneak peek by watching this video)
- How best to represent a brick and mortar business online
- An introduction to Search Engine Optimization
We’re excited to share more with business owners of all sizes. Be sure to check out the Webmaster Academy and spend some time exploring!
Posted by Garen Checkly, Search Quality Team
As a business owner, there are many different metrics that are important to you - like what were my sales this month, and how many new employees can I hire this year? Similarly, there are important things that you should be measuring for your online marketing efforts which can help you improve your customer experience and potentially drive more sales.
Here are five things that every business should consider:
- Start by identifying the right goals for you: Think about the business objectives of your website and marketing efforts, and identify specific customer actions that represent success. For instance, maybe your goal is to drive foot traffic to your store or to boost requests for an online quote. Other goals like signing up for a newsletter, viewing an important page on your site, or filling out an inquiry form can also be important indicators. Just as every business is unique, the metrics that signal success will vary. But it’s crucial for every business to know what matters to you so that you can make the most of your marketing efforts.
- Understand how to measure ad effectiveness: Once you’ve identified your goals, it’s time to create ads that drive people to your store or site to achieve those goals. The most basic measure of your online ad effectiveness is your clickthrough rate (or CTR) which is the number of clicks that your ad receives divided by the number of times your ad is shown (called impressions). CTR shows you how often the people who see your ad end up clicking on it, and a high CTR signals that users find your ads helpful and relevant.
- See whether clicks are leading to conversions: It can also be important to see whether those ad clicks actually led someone to buy from you. To do this, you can use tools like AdWords Conversion Tracking, which is a free tool in AdWords that shows you what happens after a customer clicks on your ad. Did they ultimately buy something from your site or sign up for an email newsletter? By looking at how your ads impact conversions on your site, you’ll learn which keywords and ads are effective at bringing valuable customers which can help you invest more wisely.
- Examine how online efforts are driving offline customers: For some businesses, driving traffic or calls to your brick and mortar store can be more valuable than a website visit. When people search for local products and services on their mobile phones, like a nearby hardware store or a local restaurant, they often prefer to call the business directly. With click-to-call ads, mobile shoppers can easily call your business directly from an ad that they see. Within your ad reports you can see the number of calls that were driven by your ad campaigns. Asking your customers at checkout how they heard about your company can also be an easy way to keep track of what is really bringing them through your door.
- Keep measuring, keep experimenting: Businesses these days have no shortage of data available to them, and I know that it can sometimes feel overwhelming. The important thing about measurement for every business is to just get started and keep experimenting. Your customers and your business are constantly evolving, so remember not to set it and forget it. There often isn’t a right or wrong answer, but the data can reveal insights that help you win the moments that matter with your customers.
Posted by Francoise Brougher, Vice President of SMB Sales and Operations
Friday, May 18, 2012
In our latest Help Desk Hangout On Air, we continued our conversation about Chromebooks for your business (if you missed the first one, check out our recap). Chrome product manager Glenn Wilson and Will Paulus walked us through the management console, which allows you to oversee your fleet of Chromebooks in a low-touch, scalable way. Miss the event? You can watch the whole thing on the Google and Your Business YouTube channel. And, if you’re interested in learning more about Chromebooks, fill out this form (http://goo.gl/pP0mg) to stay up to date on all the latest news and product announcements.
Some of the questions we answered during the Hangout:
What can I do with the Chromebooks management console?
Quite a bit! The typical actions include:
- Setting configuration settings for your managed (enrolled) devices, like turning off Guest mode.
- Setting configuration settings for users on your domain, like force-installing certain extensions.
- Tracking device state, like when a device was last used, or what version of the OS it is running.
We’ve heard this request a lot recently — it’s on our to-do list.
Will there be remote wipe available if the Chromebook is lost or stolen? Similar to the mobile policy in the management console.
First, it’s important to note that every Chromebook encrypts all user data, so even if it is stolen, there’s no way for anyone to get to your data without your password. Remote Wipe is on our list.
Can you block based on content type? Like block gaming and adult sites?
We don’t have content type filter in the management console; however, most administrators use a third-party filtering service to do this. You would simply set your devices and users to use the proxy setting the third-party service gives you. If you are interested in finding which filtering services work well with Chromebooks, please contact sales.
Be sure to join us for next week’s Hangout at 11 a.m. PDT Wednesday May 2, when we discuss Google Earth Pro. We’ll be collecting your Earth questions early next week on the Google+ Your Business page.
Posted by Toby Stein, Google+ community manager
Wednesday, May 16, 2012
Check out our upcoming live webinars below:
- May 23 at 10am PDT: Getting Started with Google Analytics
- May 24 at 9am PDT: Building Blocks of Digital Attribution
- May 31 at 10am PDT: Introduction to TrueView for YouTube
- June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools
- June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers
- June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords
- June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads
- June 14 at 10am PDT: Search Optimization: Tips, Tricks, and Tools
- June 19 at 10am PDT: Bringing the Power and Control of Search to Display
- July 10 at 10am PDT: Account Management Tools for Large Advertisers and Agencies
Visit our webinar page to register for any of the sessions and to access past webinars on-demand. Weíll be adding new webinars as theyíre scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.
Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that youíll use these best practices and how-toís to maximize the impact of digital and grow your business. Weíre looking forward to having you at an upcoming Learn with Google webinar!
Posted by Erin Green, Marketing Coordinator
Monday, May 14, 2012
Editor’s Note: Today’s guest blogger is Jeremy Ellis, General Manager of Brazos Bookstore, a neighborhood institution based in Houston, Texas.
Brazos Bookstore has been part of the Houston literary community since 1974. In addition to selling a diverse collection of books, we pride ourselves in connecting our community with authors from our area and around the globe. When the store’s ownership changed in 2006 and the possibility of shutting down became known, the community of Brazos fans petitioned to keep our doors open. Thanks to them, we’ve been able to continue our long-standing tradition where we host author events, readings and exhibitions from writers such as Walter Cronkite, Julia Child, Kofi Annan, and P. J. O’Rourke, to name a few.
When I joined the staff in September 2011, Brazos was still operating in many ways as it did in the 70s and 80s. Employees would schedule the author series on a single paper calendar, and only one of our computers had email set up. All of our software was outdated, and the programs that were available ended up causing more roadblocks than value.
We needed a system that could better manage our day-to-day operations. Since I was already familiar with Google from personal use, moving the bookstore to Google Apps for Business was a natural transition. Today, all seven of our employees are able to access their email and calendars from any computer in the store, at home, and on their smartphones. This accessibility not only eases communication between the staff, but also keeps everyone up to speed on events, shipments and other activities at the shop.
Scheduling author visits on Google Calendar is easy, instant, and live, and it’s saved us from double-booking authors. I’m now able to easily collaborate with our buyer when we’re planning in-store events, which has streamlined the process for ordering books and helps me track book sales from author readings.
Google Apps has given us the organizational tools we need to continue serving Houston’s literary and arts culture. Our vision over the past forty years hasn’t changed, and now we have the technology to support our store for the future.
Posted by Jeremy Ellis, General Manager, Brazos Bookstore
Friday, May 11, 2012
In our latest Help Desk Hangout On Air, the lovely Amanda Rosenberg showed us how to use a Hangout On Air - the ability to broadcast a Hangout to the world - and heard some tips and tricks from two power users, pio dal cin and Dan McDermott. Missed it? You can watch the full hour-long Hangout on the Google Business YouTube channel (check out the video description for a minute-by-minute breakdown):
What kind of technical setup should I have for something like this?
You don’t need to spend hundreds of dollars on fancy equipment, but many users have found having a dedicated microphone and webcam, plus an ethernet connection, make for a much smoother experience. Dan and Pio make some specific hardware recommendations during the Hangout.
What should I talk about in my Hangout?
Get creative! Make an announcement to your customers, or demo a new product. Invite a panel of experts in your field on to discuss topics, and take questions from users via your Google+ page. Own a bakery? Show viewers how to make a certain recipe. Book store? Host a live author reading. There’s really no end to the possibilities. We see users come up with new uses every day — kick around your ideas with other Google+ users to hone in on something you’d like to try.
Who can join the Hangout, and who can watch it? Can I broadcast to a select group?
When you hit broadcast, Hangouts On Air are public for the world to watch live. A member of that “public,” however, can not join the Hangout; they can only watch it. To get people in the Hangout, you as the Hangout owner need to invite them.
Where does the recording of the Hangout live?
The recording will be uploaded to your YouTube account (if you’re hosting the Hangout from a Google+ page, the video will live in the account of whoever’s admin’ing the page at the time of the Hangout). After the Hangout, visit your YouTube Video Manager to see your video and make edits if you need to. Note: This video will upload to your account as a Public video; you can change the video at any time to “private” or “unlisted” via the Video Manager.
Why do I need to verify my YouTube account?
In order to record YouTube videos longer than 15 minutes, you’ll need to verify your account.
Anything else I should keep in mind?
Posting a recording of a particularly long Hangout? List a minute-by-minute breakdown (timestamps like 1:36, 5:47) in the video’s description so that users can jump to different parts of the video (like this). Also, practice makes perfect: None of us gets it 100% right the first time, but in no time at all, you’ll soon be a Hangouts pro.
Who has access to Hangouts On Air?
We’re rolling this functionality out gradually over the next several weeks. Keep your eyes peeled!
To learn more about how to get started with Hangouts On Air, check out this detailed technical guide, and if you still have questions, drop in to the Google+ discussion forum. And remember to tune in to the live stream of our next Hangout at 11 a.m. PT Wednesday May 16 when we dive deeper into the world of Chromebooks (read up on our first Chromebooks Hangout).
Posted by Toby Stein, Google+ Community Manager
Wednesday, May 9, 2012
Tuesday, May 8, 2012
We’ve heard plenty of feedback about how you want to manage your listings on Google, which is why we’re excited today to announce an upgraded bulk listing management tool for Google Places for business.
- Edit one or more of your listings’ data at once
- Search through your listings, filtering by specific information or for listings with errors
- Upload new listings using a data file or by adding them individually within the interface
- Tell us how we can improve this new interface by clicking the “Give Feedback” link
Already managing verified listings? Here's what's new.
We hope the new tool makes managing your business on Google Places much easier. We look forward to hearing your feedback and seeing your listings up on Google Maps!
Posted by Derek Wetzel, Consumer Experience Specialist, Google Places
Google can help. We recently teamed up with DudaMobile to release a free mobile site builder. In three easy steps you’re able to get started with mobile: (1) enter your site’s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version. It’s free and takes just a few minutes to complete!
Join us on Thursday, May 10th at 1pm EST/10am PST and watch as Google showcases how two businesses, Top Mast Resort in Massachusetts and Sava’s Restaurant in Michigan, go mobile and build mobile-friendly sites--live on air.
You’ll see how Top Mast is preparing to take advantage of mobile travel purchase intent - which is five times higher than online travel purchase intent, according to InsightExpress. You’ll also see Sava’s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a study by Restaurant Science.
Finally, you’ll hear from the CMO of Dudamobile, Dennis Mink; he’ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site.
Details on how to tune in:
- Sign into Google+ on Thursday, May 10 at 1 p.m. EST/10 a.m. PST
- Go to the Think with Google Google+ page
- Look for the stream post and click to enter the live stream
Posted by Suzanne Mumford, Google Mobile Ads Marketing
Source: (1) Gomez 2011 (2) Nielsen February 2012
Monday, May 7, 2012
Millions of businesses are now using Google+ to better connect with their customers. Since the launch of Google+ pages last November, we’ve watched as page owners hosted Hangouts with clients, announced news and deals in the Stream, and shared exclusive photos and videos. We’ve loved all the creativity out there and hope that this series has given you a few new tips for engaging with your customers on Google.
Over the last several months, we introduced you to some cool small businesses who had recently joined Google+, both here on the SMB Blog and on the Google+ Your Business page. The first company we introduced back in February was Best Made Company, a group of outdoor enthusiasts that specializes in designing and handcrafting wilderness supplies. We wanted to take one more look at their story as a final farewell to this series. Watch on as they create a magic moment for a very special pair of customers.
- Best Made Company
- North Bowl
- King Arthur Flour
- Birds Barbershop
- CoffeeCake KC
- Pablove Foundation (non-profit)
Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager
Friday, May 4, 2012
1. PKFZ RM12 billion
2. Submarine Commission RM500 million
3. Sime Darby RM964 million
4. Paya Indah Westland RM88 million
5. Pos Malaysia (Transmile) RM230 million lost
6. Eurocopter deal RM1 billion wasted?
7. Terengganu Stadium collapse RM292 million
8. MRR2 repair cost RM70 million
9. Maybank overpaid BII RM4 billion
10. Tourism - NYY kickback RM10 million
11. 3 paintings bought by MAS RM1.5 million
12. Overpayment by Sport Ministry RM8.4 million
13. London’s white elephant sports complex RM70 million
14. MATRADE repairs RM120 million
15. Cost of new plane used by PM RM200 million
16. InventQ irrecoverable debt RM228 million
17. Compensation for killing crooked bridge RM257 million
18. Loss in selling Augusta RM 510 million
19. Worth of APs given out in a year RM1.8 billion
20. Submarines (future Muzium Negara artifacts) RM4.1 billion
21. PSC Naval dockyard RM6.75 billion
22. The Bank Bumiputra twin scandals in the early 1980s saw US$1
billion losses (RM3.2 billion in 2008)
23. The Maminco attempt to corner the World Tin Market in the
1980s is believed to have cost some US$500 million (RM1.6
24. Betting in foreign exchange futures cost Bank Negara Malaysia
RM30 billion in the 1990s
25. Perwaja Steel’s US$800 million (RM2.56 billion) losses
26. Use of RM10 billion public funds in the Valuecap Sdn Bhd operation to shore up the stock market
27. Banking scandal of RM700 million losses in Bank Islam
28. The sale of M.V. Agusta by Proton for one Euro making a loss of €75.99 million (RM348 million) Same as No.20?
29. Wang Ehsan from oil royalty on Terengganu RM7.4 billion from 2004 – 2007
30. For the past 10 years since Philharmonic Orchestra was established, this orchestra has swallowed a total of RM500 million. Hiring a Kwai-Lo CEO with a salary of more than RM1 million per annum!
31. In Advisors Fees, Mahathir was paid RM180,000, Shahrizat Abdul RM404,726 and Abdul Hamid Othman (religious) RM549,675 per annum
32. The government has spent a total of RM3.2 billion in teaching Maths and Science in English over the past five years. Of the amount, the government paid a whopping RM2.21 billion for the purchase of information and computer technology (ICT) equipment which it is unable to give a breakdown. Government paid more than RM6,000 per notebook vs per market price of less than RM3,000 through some new consortiums that was setup just to transact the notebook deal. There was no Maths & Science Content for the teachers and the notebooks are all with the teachers' children now.
33. The commission paid for purchase of jets and submarines to two private companies - Perimeker Sdn Bhd and IMT Defence Sdn Bhd amounted to RM910 million. Expanding on No. 2?
37. RM300 million to compensate Gerbang Perdana for the RM1.1 billion "Crooked Scenic Half-Bridge"
38. RM1.3 billion has been wasted building the white elephant Customs, Immigration and Quarantine (CIQ) facilities on cancellation of the Malaysia-Singapore Scenic Bridge
39. RM100 million on renovation of Parliament building which leaks
40. National Astronaut (actually tourist) Programme – RM40 million
41. National Service Training Programme – yearly an estimate of RM 500 million ( MOST National Service Camp LAND OWNERS are tied to Najib or old 'friends' of Najib )
42. Eye of Malaysia - RM30 million and another RM5.7 million of free tickets
43. RM2.4 million on indelible ink
44. Samy Vellu announced in September 2006 that the government paid compensation amounting to RM38.5 billion to 20 highway companies. RM380 million windfalls for 9 toll concessionaires earned solely from the toll hike in 2008 alone
45. RM32 million timber export kickbacks involving companies connected to Sarawak Chief Minister and his family.
46. Two bailouts of Malaysia Airline System RM7.9 billion. At a time when MAS is incurring losses every year, RM1.55 million used to buy three paintings to decorate its Chairman’s (Munir) office. Expanding on No.11
47. Putra transport system bailout which cost RM4.486 billion.
48. STAR-LRT bailout costing RM3.256 billion.
49. National Sewerage System bailout costing RM192.54 million.
50. Seremban-Port Dickson Highway bailout costing RM142 million
51. Kuching Prison bailout costing RM135 million
52. Kajian Makanan dan Gunaan Orang Islam bailout costing RM8.3 million
53. Le Tour de Langkawi bailout costing RM3.5 Million
54. Wholesale distribution of tens of millions of shares in Bursa Malaysia under the guise of NEP to cronies, children and relatives of BN leaders and ministers worth billions of ringgit.
55. Alienation of tens of thousands of hectares of commercial lands and forestry concessions to children and relatives of BN leaders and Ministers worth tens of billions of ringgits.
56. Since 1997, Petronas has handed out a staggering RM30 billion in natural gas subsidies to IPPs who were reaping huge profits. In addition, there were much wastages and forward trading of Petronas oil in the 1990s based on the low price of oil then. Since the accounts of Petronas are for the eyes of the Prime Minister only, we have absolutely no idea of the amount.
57. RM5,700 for a car jack worth only RM50
58. Government-owned vehicle consumed a tank of petrol worth RM113 within a few minutes
59. A pole platform that cost RM990 was bought for RM30,000
60. A thumb drive that cost RM90 was bought for RM480
61. A cabinet that cost RM1,500 was bought for RM13,500
62. A flashlight that cost RM35 was bought for RM143
63. Expenses for 1Malaysia campaign paid to APCO?
64. RM17 billion subsidy to IPP
65. US$24 million Diamond Ring for Ro$mah - Cancellation of Order - how much compensation?
66. CowGate ... RM250 million
67. Monsoon Cup . . . RM800 million per year
68. Illicit Fund Transfers out of Malaysia (2000 - 2009) : RM 1,077,000,000,000!
69. Tajudin-Danaharta settlement to cover up for Dr M and Daim
70. Billions of ringgit toll concessions that disadvantage the government and taxpayers
71. MUSA-AMAN's Timber-Concessions kick-backs worth $90Million US Dollars into his personal account causing thousands of acres of precious Rainforest in Sabah ( homes of endangered wild life such as Orangutans, Borneo Pygmy-Elephants & the Sumatran Rhino ) to be cut-down....
In our latest Help Desk Hangout On Air, we discussed advertising on the Google Display Network with Googlers Dori Storbeck, Courtney Pannell, Joanna Kim, Neil Mendelowitz, and two Top Contributors from the AdWords Community — Kim Clinkunbroomer and Theresa Zook. The group shared tips and tricks for the Display Network, and the TCs shared some of their personal experiences. If you missed it, you can watch the full hour-long Hangout on the Google Business YouTube channel (check out the video description for a minute-by-minute breakdown):
Can independent consultants take advantage of the Display Network?
Yes, anyone can utilize the Display Network for advertising their products and services; however, whether it is right for you may depend on your specific business and your advertising goals.
Where is the Display Network available?
The Display Network is available in all countries that AdWords serves.
Which clicks are more likely to become conversions search or display?
Search and display perform very differently, depending on your overall campaign goals.
What’s more effective: automatic placements or manual?
If you’re trying to reach a specific audience or target users who demonstrate a particular interest and you have an idea of some Display Network websites where you want your ads to appear, managed placements are probably the best bet for you. If you’re just starting out with Display, we would suggest opting into automatic placements at first and then reviewing the domains you show on to further refine and optimize.
If in your industry search approximate cpc is = to display approximate cpc why would you do display?(Besides the obvious increase in potential traffic.)
The Display Network is a great way to find customers that may not be actively searching for your product. Other than potentially increasing traffic to your website, you can potentially grow your customer base and get more conversions.
Tips on how to get JPEG ads approved quickly?
Our ad review turn around time is usually 1-3 business days. If your ads are under review for more than 3 business days, please get in touch with us or submit your ads directly to our review team.
For remarketing, how do I set the ad up to show people the products they viewed but not purchased?
You can create different audience lists so that you create an audience for users who visited your product pages and users who completed a purchase. You can then create a “custom combination” list to subtract those who purchased from those who visited your pages and did not purchase.
What is the difference between topics and interest categories? How are these compiled?
Topic targeting allows you to place ads on pages directly related to the topic you've selected, whereas interest categories allow you to reach users across the Display Network who have shown specific interests, regardless of the page they're currently on.
For remarketing, would you suggest using just one method per ad group, i.e., contextual, topic, interest, managed placements, or is it OK to mix them?
Remarketing operates by showing your ads to users on your audience list, so within your ad group, the audience list should be the only targeting you have set up.
If you could only choose between search and display and the approximate cpc was the same. Which would you chose and why?
This question really depends on your business and your advertising goals. In general, we tend to see advertisers looking for more direct response focus on the Search Network, while those who are interested in branding and remarketing might want to focus on the Display Network.
Of course, if you’re interested in both, we’d recommend creating a specific campaign to target each network individually.
Any suggestions on frequency capping numbers?
When you turn on frequency capping for a campaign, you can set a limit for the number of impressions you allow an individual user to have per day, per week, or per month, and you can choose whether this is applicable to each ad, ad group, or campaign. So ultimately, the frequency capping number you select depends on your goals and the size of your advertising endeavor. Kim and Theresa suggested numbers around 5-15 impressions per day for an individual user.
I know there is a placement tool in AdWords - however it doesn’t seem to show "all" of the websites available in the network. I have found sites displaying relevant ads, but I did not find it in tool. Is there another way to identify these potential sites?
Yes! In addition to our Placement Tool, you can check the DoubleClick Ad Planner for other sites that are in the Display Network.
To learn more about how to get started with the Display Network, visit our Help Center or check out the AdWords Community forum. And remember to tune in to the live stream of our next Hangout at 11 a.m. PT Wednesday May 9 — topic to be announced on the Google+ Your Business page early next week!
Posted by Dori Storbeck and Courtney Pannell, Global Online Advertising Associates
Wednesday, May 2, 2012
Meet CoffeeCakeKC, one part decadent food truck (serving cupcakes, muffins, biscotti, and coffee cake) and one part delicious coffee. Their Big Orange Truck makes daily stops through downtown Kansas City. Brian Jurgens, or “Stubbie,” is an extreme hobbyist who started CoffeeCakeKC out of his love for the true flavor of coffee. Watch as he and his wife Melanie use Google+ to bring their followers along for the ride:
Looking to grow your followers on Google? Here are a few steps to get you started:
- Like CoffeeCakeKC, add the Google+ badge to your site and connect it to your Google+ page. This badge lets people +1, see personal annotations, and follow your page directly from your site. Or, just install the Google+ icon. Whenever someone who visits your site clicks the icon, they will be taken to your Google+ page where they can follow your page and see your posts from then on.
|Use Google+ badges on your website to direct customers to your Google+ page for the latest news.|
- Use Google+ badges on your website to direct customers to your Google+ page for the latest news.
- People often turn to friends and family for help making decisions. The +1 button combines the power of these personal recommendations with the reach of Google, making it easy to start conversations and offer timely recommendations to your social circles across the web.
- Connect your +1’s. Help people see their friends’ recommendations, wherever they find you on the web by connecting +1's for your website with +1's on your Google+ page and ads. Once you’ve created your page, you need to put a snippet of code on your site, and advertisers just need to enable Social Extensions in AdWords.
|Connect the +1s for your website to your Google+ page and ads. This will help spread recommendations by your followers to their friends.|
- Connect the +1s for your website to your Google+ page and ads. This will help spread recommendations by your followers to their friends.
- Learn more. Find additional tips and tricks for promoting your page at the Google+ Your Business site.
How are you growing your page’s community? Join the discussion on the Google+ Your Business page and tag your posts #mybusinessstory.
Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager
Tuesday, May 1, 2012
Through the Business Photos program, if you’re a business owner in any of these locations around the world, getting started is easy. Just hire a Trusted Photographer in your area to take pictures of your establishment at a time convenient for you. Panoramas are created using the photos, and customers can easily find the resulting panoramic images on Google.com, on Google Maps, and on your Google Places listing. This self-service model, introduced several months ago, not only supports talented photographers in your local community, but also gives people who are thinking about visiting your location a sense of what they can expect when they walk through your doors. And if a local photographer isn’t yet available in your neighborhood, let us know so we can figure out where else to expand the program.
And whether you’re a professional photographer or an enthusiastic amateur, we’d love to have you on board! We are actively recruiting more Trusted Photographers to bring imagery of more local businesses online for millions across the globe to see. Visit our website for photographers to learn more and sign up.
And if you’re simply curious and want to explore businesses — from top-rated restaurants to exotic pet stores — check out this gallery of interior business photos on the Street View website.
Posted by Gadi Royz, Product Manager, Google Maps