Every day we hear from business owners who think they need special skills to reach new customers online. Often they’re just overwhelmed by the seeming complexity of online marketing options. So they sit on the sidelines, eager to get in the game, but confused about where to start.
Google and Ink from Chase have teamed up this year to help small business owners get off the sidelines and into the game! As part of this commitment to helping small business owners, we jointly hosted the first Google-Ink from Chase ‘Grow Your Business Online’ event on March 15, 2011 at the JP Morgan Headquarters in New York City.
Over 200 Ink small business customers attended the program, living proof of how an incredibly diverse array of small business touch our lives every day - from chocolate shops to online gaming and private medical practices. The evening featured welcome comments from Richard Quigley, President of Ink from Chase, expert advice from AdWords evangelist Frederick Vallaeys on four ways for SMBs to market their business online and also included the Nuyorican Poets Cafe’s executive director, Daniel Gallant, talking about how online advertising helped their business grow.
One small business owner remarked that the tools and tips from Google experts on how to market small businesses online gave her “a new perspective of how to reach out to customers.” Another attendee found the Google Places page so compelling he went back to his business afterwards and “immediately verified my business’ Google Places page.”