Tuesday, October 19, 2010

Google Media Solutions Series: Part 2, YouTube - Bring Creative Solutions to Your Clients

Over the next four weeks, the Google Agency Blog will be debunking common myths, passing on easy implementation tips, and sharing general how-to of Google advertising. We'll be cross-posting to this blog, since most of the tips are relevant to small businesses. You'll be able to find all the tips in one place under the label 'Google Media Solutions Series'.

Online video represents a huge opportunity to reach potential customers with new, compelling formats. YouTube is the 
perfect platform to reach these customers, drive sales and enhance branding initiatives.

There are many benefits to advertising on YouTube. It is a unique platform which allow you to reach potential customers who are engaging online. You can set up YouTube campaigns through the AdWords interface. With our new 
YouTube Video Targeting Tool, you can target specific audiences based on interest, demographic or specific video content. You can create a message and share it with consumers with their videos or display ads. Additionally, after running a campaign, you can use YouTube Insight to learn how potential customers are interacting with your videos.

There might be some confusion around YouTube ad formats, so here’s some clarification:
  • I am not sure if my audience is on YouTube?: Your audience is watching YouTube videos. YouTube has users of all ages and 32% of users are between the ages of 35 and 54*. In fact, if the YouTube audience were a country, it would be the 3rd largest country in the world with over 420 million unique visitors every month.
  • We don’t have video content. How can we use YouTube?: You don’t need to have video content to advertise on YouTube. You can target your audience on YouTube with display, text or video ads. Our recommendation, since YouTube is a visual medium, is to test out display ads.
  • Is there professional content on YouTube?: YouTube has over 3,500 content partners, including CBSTV GuideFred and JuicyStar07. Our partners are actively uploading content and the video landscape is constantly changing. As this is the case, your target audiences are returning to see new, updated content on YouTube!
Check in next week for the third post, which will be on the Google Display Network, Remarketing and great tips for reaching your customers while they browse the web!* comScore MediaMetrix, September 2009